Kroger Announces New High Tech Fulfillment In Cooperation With Ocado

For a long time, Kroger has benefited itself from its cooperation with Ocado, an industry leader. The two announced another of their partnership deal.

It states that the new locations will be Romulus and Michigan for their brand new Kroger Custom Fulfillment Center (also known as CFC).

Kroger’s senior vice president of supply chain Robert Clark showed their interest in investing more to improve its eCommerce potential. Also, this will be cost-effective solutions. Furthermore, he elaborated on Kroger’s relation with Ocado and that it needs Ocado for its ecosystem evolution.

This project is announced for the betterment of user experience. It will also deal with the increasing demands of grocery eCommerce services.

The CFC is a high tech warehouse amenity comprising of robotics and other digital capabilities. It will be utilized to provide efficient services to the customers all around the region. Kroger is also building a supple distribution network. A press release described that the size and design of each center will be different. The separated demands and accessibility of the stores and its facilities are combined to determine the designing of each center.

On the other hand, CEO of Ocado technology Luke Jensen also shared his views on this project. He said that they aim to plot sites in different regions. This is done to expand the reach in the divergent market world. Ocado’s technology will benefit Kroger to reach cost-effective services in the market along with the best services and accuracy.

This project covers a region of about 135,000 sq. ft. The Kroger business will expand enormously with the building. Since it will be able to flourish their products to a greater audience. Moreover, it will create about 250 new job vacancies, to profit from the respective cities. It is said that it will start operating after 18 months when construction starts. This will help Kroger’s customer in numerous markets which include Northern Ohio, Indiana, and Michigan.


October 14th, 2020 marks a good for The Kroger Co., the dominant supermarket chain in the United States, and not only is this also declared as the largest Supermarket chain in United State.

Today the company expanded its business by including 50 new vegan items in their supermarket. The launch last year a brand named as Simple Truth which was having 20 vegan products for example meatless burger patties and grinds, deli slices (Black Forest Ham and Salt and Pepper Turkey), sausages (Kielbasa and Chorizo), sour cream, alfredo pasta sauce, and chocolate chip cookies dough. Below mentioned are a few of the new products that are included in Simple Truth Brand by Kroger:

  • Chicken (Patties and Grinds)
  • Cheese Shreds (Cheddar and Mozzarella)
  • Oat Milk-Based Ice Cream (Black Raspberry Chip, Maple Pecan, Strawberry Graham, Sea Salt Caramel, and Peanut Butter Chip)
  • Chocolate Chip Cookies
  • Truffle Brownie Batter
  • Cheese Slices (Cheddar and Hot Pepper)
  • Almond Milk-Based Yogurt (Strawberry, Blueberry, Mango, and Vanilla)
  • Cauliflower-Based Dips (Spicy Queso, Buffalo, Tzatziki, and Cilantro & Jalapeño)
  • Salad Dressings (Caesar and Ranch)

According to the Kroger chef Merchant Stuart Aitken, we are looking forward to introducing the new thing in our simple truth plant-based collection, and seeking to expand the selection is much more affordable, yummy, and finest quality product. These products are mainly for our customers who follow vegan, vegetarian, or flexitarian lifestyle. Adding more to it he said that we made a sale of about $2.5 billion last year. Further said that for 2021 and beyond we are increasing interest in our plant-based selection.

Kroger added more stocks in it named JUST Egg, Beyond Burger, and Impossible Burger and these products made the debut in 2000 different stores locations of Kroger.


Tuesday marks the end of the Kroger store in Broad Ripple and the due dates are now announced. According to the authorities, the stores are not much profitable for them so that’s why they now decide to close this store in a month.

According to the company statement store financial analysis shows that the area 6220 Guilford Ave. cannot bring much turnaround. The reason behind the poor performance of the company is due to its location where it is located.

The company further added in this that the employees of the store will not face any further issues after the store closure as the company will make sure for the jobs of these 40 employees in the stores nearby.

In the current situation, the Kroger maintains is the best grocery chain especially in the region of Indianapolis as compared to the two other locations that are quite 4 miles far away from this location. The 2018 analysis conducted by Chain Store Guide stated in their industry trade publication regarding the dominancy of Kroger of Indianapolis region store.

The 66 years store located in the Broad Ripple, fortunately, faced some of the tough times due to the new store opening in 2017 named Fresh Thyme Market. Fresh Thyme Store is majorly popular for its selling in seasonal farmers’ products and the most famous health food store and the best part of it is that distance can be covered easily by feet. Meijer one more grocery chain that is supported in the same region and anyone can reach in a short drive.

According to the Broad Ripple Village Association, the redevelopment of the place after the Kroger quits from that location will help the community a lot. Furthermore, Association also said the reconstruction of the Kroger parking will also take place.

The Executive Director of the Collen Fanning it is saddening that we are losing our long-time neighbor. Adding more to this he said that it is our prime concern to provide security to the resident and visitors of Broad Ripple by securing the parking lot of Kroger and maintaining safety measures.

The closure of the Kroger Board Ripple store is saddening for the resident especially in this state of a pandemic where people can purchase the product easily.


The 69,275 sq-foot that was previously owned by Kroger shopping center in Sterling Height has now declared the property of DealPoint Merrill LLC. The corner of the Dequindre having space of near to seven acres and 18 Mile roads is declared the ownership of DealPoint.

The construction idea of DealPoint is to redevelop the 138,000 square-foot area. The complete details of the project are not disclosed yet.

CEO DealPoint Merrill’s David Frank worked on negotiating the prices whereas president of the company Sterling McGregor is handling the efforts and finance issue. Both the parties didn’t disclose at what price the deal was closed.


Kroger has started a campaign with the name Feed the Hungry which ends on 31st December 2020. The campaign aims to send nutritious and durable food to food banks of America and different other organizations.

Koger has defined various ways for donations. One of which is shopper donation. The number of shoppers denoted will be replaced by various food items. These food items include juice, beans, peanut butter, oats, and canned veggies.

Buckets will be positioned in numerous stores for the collection of donations.

Regarding the campaign, Koger’s cooperate affair manager of Mid Atlantic Allison McGee gave an explanation. He tells that the campaign’s aim is to make it easier for people to denote as much as they can for those who are in need. This will help to make society healthier. Moreover, he praised his customer saying that they have always shown generosity and compassion in the time of need. Also, he hopes that with its customer’s help the campaign will be successful as like every year before.

These gifts and donations will promote the feeling of love and care between the different communities. And will result in a healthier environment.

Kroger has been doing this campaign for a long time. Its campaign Feed the Hungry is a fragment of Kroger’s Zero Hunger. This Kroger’s Zero Hunger is also called the Zero Waste Initiative.

Kroger has a mission to eliminate hunger from communities that it facilitates. The other mission it has is to remove waste by the year 2025.