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Kroger And Publix’s Greenwise Bring the Farm To The Grocery Store

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Publix and Kroger, the U.S’ two most beloved and well-known supermarket chains have recently shifted their focus towards providing their customers with hypophonic produce.

There is no doubt vertical farming has become mainstream in today’s world, especially since many businesses have adopted the method to produce high quality and nutritious plants.

Hydroponic produce involves growing plants usually crops without soil. Publix and Kroger have decided to jump on the bandwagon. The decision will not only benefit the customers by providing them with fresh and healthier food options but also benefit the environment in terms of water conservation. Environmental protection and sustainability are two causes Kroger and Publix have been committed to.

Kroger installed modular vertical farms in two of its stores in Seattle after its collaboration with a European urban farming network last year. Suzy Monford, Kroger’s group vice president of fresh commented

Kroger believes that everyone deserves to have access to fresh, affordable, and delicious food, no matter who you are, how you shop, or what you like to eat Our partnership with Infarm allows us to innovate by combining ground-breaking in-store farming technology with our passion for fresh, local produce and ecological sourcing. Kroger is excited to be first to market and offer the best of the season, and we’re proud to lead the U.S. on this journey.” Reported by Supermarket News.

Publix on the other hand has installed a 40-foot hydroponic container farm in front of its Lakeland Greenwise store in a partnership with St.Petersburg-based Brick Street Farms. The company, one of the largest regional Supermarkets in the Southeastern United States, has started to grow lettuce in the hydronic container to which the response has reportedly been well by its customers.

Greenwise also plans to add other plans including crops to its hydroponic produce process including tomatoes, cucumbers, and peppers, says Publix Business Development Director for Produce and Floral Curt Epperson, reports Business Observer.

According to Business Observer  the windows on the containers which allow customers and employees to watch and observe the plants growing have been a beneficial feature for Greenwise, customers know what they’re purchasing and will trust the process.

The initiative by the two supermarkets can definitely prove to the most convenient for their customers, providing them with locally produced affordable, healthy, and fresh food that will not have to be transported once it is ready to eat.

Will you be heading to Kroger or Publix to purchase their hydroponic produced items?