Kroger creates a corporate incubator for fresh food manufacturers

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According to the recent statement the largest grocery retailer Kroger have just introduced the brooder for fresh food. While Kroger launched the Go Fresh & Local Provider Accelerator, a business incubator for fresh food and related suppliers.

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Under the Partner Program, announced on Wednesday, Kroger aims to discover new farmers, producers and suppliers in the United States. It will help drive the continued expansion of the fresh produce divisions of supermarkets. Including produce, prepared foods, baked goods, meat, seafood, dairy and cheese. Specialist and florist.

Kroger creates a corporate incubator for fresh food manufacturers

While, Until May 31, suppliers can apply to join the Go Fresh & Local Provider Accelerator, which will take place in Cincinnati in August, Kroger said. Adding that his Gourmet Foods International program reflects the retailer’s “Fresh for Everyone” slogan.

Here the official statement “At Kroger, the mission of ‘Fresh for Everyone’ is to consistently provide our customers with fresh and innovative foods,” Dan de la Rosa. Vice president of fresh produce marketing at Kroger, said in a statement. “We are committed to fostering innovation and investing in local, regional and small businesses that make the best food affordable for everyone. The first Go Fresh & Local Supply Accelerator program is an extension of our commitment, and we are keen to invite suppliers of all sizes to participate, providing the potential to grow our business together.” The new Kroger category management and manager team, along with ECRM and RangeMe, will review supplier applications in multiple rounds. Selecting 15 finalists – one of the finalists for each region, for each category – to attend the Acceleration event. All finalists will be presented to a panel of judges in a presentation session, with one winner chosen from each region.

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The supplier category groups include local (small producers, located within the state or spot market, with locally relevant and community-inspired items marketed in fewer than 100 stores) and regional (major producers, across state boundaries and the Kroger Corporation division, with products still) Suitable locally for customers and shopper 100 or more stores.). Now, what is your take on this news? Let us know in the comment section below!

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