Kroger explores different approaches to marketing ready meals

We are hearing so many positive strategies by Kroger. It is one of the largest grocery chains in America with more million employees working in different states. Not only its always in news for all the good reasons.

This time Kroger is in news for sharing their new and improved marketing which is ready meals. Now, in this marketing Kroger is collaboration with one brand. Plus, Ghost kitchens and dinnerware are a top priority for the Kroger supermarket brand as it seeks to answer every shopper’s big question: What is a dinner?

Kroger explores different approaches to marketing ready meals

In this regard, the brand is testing styles by taking advantage of its meal kit, Home Chef, as well as ghost kitchens and salad franchises that have taken root in some of its stores, according to a recent news report. While, the supermarket chain joined the strategic efforts during the most recent Virtual Investor Day.

Related News

All of this comes at a time when consumers living at home due to the COVID-19 pandemic have had limited dining options in the restaurant for more than a year and are exhausted from cooking most meals. Kroger, the largest supermarket chain in the United States, saw same store sales grow 14.1% in the year ending January 30, 2021, according to the report. Now, what do you think? Is this the right marketing to attract clients? Let us know in the comment section below!

More Updates:

Leave a Comment