Kroger facing allegations ruse Coffee Amount & New Competition is coming

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According to the news the largest grocery chain in United States of America Kroger. Is in news again as they have failed to clear a proposed lawsuit alleging it misleads consumers into believing that their ground coffee packages will make more cups than they actually do.

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This news is covered by the California federal court ruling released on Monday. According to the news, they said that Amy Lorentzen claims that if brewing instructions are followed in the back panel, the canister produces significantly less coffee than the amount advertised up front.

Kroger facing allegations ruse Coffee Amount & New Competition is coming

Lorentzen bought Kroger Medium Roast Supreme Blend ground coffee, in 29 oz. Box. The front label prominently states: “Approximately 225 cups are made” – 225 servings, it claims.

Now, another news Texas-based grocery chain HEB is looking to open two new stores in the North Texas region by the fall of 2022. With the goals of Frisco and Plano, it appears they are planning to control market share in these Dallas suburbs, similar to what they do in other major Texas cities like San Antonio and Austin.

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Walmart and Kroger are currently controlling the market, mainly with a solid e-commerce strategy. Furthermore, Daniel Letwin at Voice of B2B spoke with Nick Minnick, Director of Retail Development at Chicory, a digital shopper marketing platform that combines contextual advertising with marketable technology, on Marketscale TV to delve into H-E-B and the Dallas market.

In this regard they said that with such a tight and competitive market share between Kroger and Walmart, Minnick believes these two giants will still be in control. There is definitely a high level of competition within the Dallas / Fort Worth market,” said Minnick. “However, HEB competed with other chains across Texas and has historically proven its ability to keep its share and steal.” H-E-B does an excellent job of being “Texas First,” according to Minnick, and they focus on the “local” side of their business. He noted Texas-First’s approach to their branding and Texas Source elements in their e-commerce stores. Most importantly, a lot of community and local outreach efforts that have built goodwill across Texas will translate into the Dallas / Fort Worth market,” Minnick said. Now, we hope that buyer will have more accessible shopping to their nearby areas. What are your views? Will Kroger still take lead or will be providing the finest? Let us know your thoughts in the comment section below!

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