Kroger grows Simple Truth Plant Based line


Kroger has added 50 new Products which also include Truth Emerge Chick’n.


The Kroger Company is now expanding with 50 new items including plant-based chicken products under the umbrella of Simple Truth Emerge Meat Alternative brand. 

According to Kroger which was mentioned on Wednesday, The New Simple Truth Plant has offered more dairy-free options like cheese (shreds and slices both), Oat milk Ice cream, salad dressing, yogurt, Almond milk, and many more.

Likewise making their introduction are Simple Truth Emerge Chick’n patties and toils, a plant-based alternative to new chicken patties that Kroger said comes in light of rising interest for the Simple Truth Emerge burger patties and toils dispatched in January. Straightforward Truth Emerge Chick’n brings a similar taste, surface, and sizzle on the flame broil or in a dish like chicken and contain no GMOs, dairy, or soy, as per the organization. Shown in the conventional bundled meat case, the chicken free patties and crushes give to 21 grams of wheat-based protein per serving.

Kroger said that they are planning to launch more than 75 items by the end of 2020, in The Simple Truth Plant-Based product roster.

Stuart Aitken, chief merchant, and marketing officer said; 

We’re excited to introduce the latest additions to our Simple Truth Plant Based collection to provide an expanded selection of affordable, delicious and quality products for our customers who live a vegan, vegetarian or flexitarian lifestyle, We look forward to continuing to drive the growth of the plant-based category through our Simple Truth brand, which exceeded $2.5 billion in sales last year, and we anticipate increased interest in our plant-based selection in 2021 and beyond.”

Simple Truth Plant Based debuted in September 2019 with the rollout of in excess of 20 items, for example, vegetarian chocolate chip treat batter, oat milk, sour cream, deli slices, Sausages, and different contributions. They have extended to add vegetarian and flexitarian-friendly bites, spreads, dips, pastries, burger patties and grinds, and many more. 

The Simple Truth Emerge plant-based meat turned out to Kroger Company markets following a 16-week promoting test with the Plant-Based Foods Association (PBFA) at 60 stores in Denver (King Soopers) and parts of Indiana and Illinois (Kroger Central division). In the pilot, the organization evaluated the deals and commitment effect of three-foot plant-based meat sets in the conventional meat office. The test included plant-based patties and sausages, deli slices, roasts, seitan, and jackfruit.

Based on 2020 food trends in January, Kroger noticed that a rising number of buyers are grasping flexitarian living, organizing more healthy food decisions, and decreasing their intake of meat and dairy items.

Brad Studer, Senior director has said that;

 “As our customers’ eating styles and health and wellness goals continue to evolve, Simple Truth will continue to deliver an unmatched combination of quality and value for natural, organic, and plant-based foods. We believe that everyone deserves to have access to fresh, affordable, and delicious food, no matter who you are, how you shop, or what you like to eat, and we will continue to innovate and inspire our selection of products to deliver on that very promise for our customers.”

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