Cincinnati; Kroger is always two step ahead when it comes to marketing and encouraging to follow the health trends. Previously Kroger launched campaign to support workforces and to pay them $100 extra if they get vaccinated.
Now, they have launched a new effort to incentivize more Americans to get the COVID-19 vaccine. The #CommunityImmunity donation campaign will begin next week and will provide individuals, including customers and partners, the opportunity to win life-changing prizes. If you are wondering what are the prizes? Well it’s the prize is huge; five million dollar payments and 50 chances to win free groceries for a year.
The program comes after a collaboration with the Biden administration to encourage increased vaccinations. As a part of national pressure to have at least 70% of adults in the United States have at least their first dose by July 4.
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Here is the statement by the Kroger CEO “The faster we reach community immunity, the sooner we all get back to enjoying backyard barbecues. live music and gathering at special events,” said Rodney McMullen. We highly appreciate President Joe Biden’s leadership and his partnership with the private sector to increase vaccinations among the US population. Especially people of color and individuals under the age of 30. As an employer, grocery provider, and community partner, donating #CommunityImmunity is another way we do our part to help Americs. It will help us to recover from a public health crisis and safely return to normal. ”
Kroger Health will announce awards, official and eligibility rules next week for the #CommunityImmunity award. Prizes will include five million dollar gifts for a total of $ 5 million and 10 free groceries each year for five weeks. Accumulation of 50 winners. To vaccinate more Americans and help end this pandemic. W all have to do our part,” said Ian Sams, Deputy Assistant, “and it’s exciting that Kroger is using innovative methods to encourage vaccination among its millions of customers across the country.” Secretary for Public Affairs in the US Department of Health and Human Services (HHS). “Companies like Kroger are coming forward to encourage vaccinations, while we are pursuing President Biden’s goal of having at least 70% of adults have their first dose by Independence Day.”