Kroger is all set to run new campaign and with agenda after the mask requirement is going off. But this time they are doing it for the cause. The move is part of the Cincinnati grocery chain’s #CommunityImmunity donation campaign. Which aims to help the Biden administration vaccinate 70% of Americans with at least one dose of the COVID-19 vaccine by July 4. Now, the purpose behind this great step is that after the Kroger masks rules are relaxing, they want everyone to be vaccinated.
What the spokesperson said “The faster we get to the community’s immunity, the sooner we’ll all be back to enjoying backyard barbecues, live music. And gathering at special events,” Kroger Chairman and CEO Rodney McMullen said in a statement.
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“We greatly appreciate President Joe Biden’s leadership and partnership. With the private sector to increase immunizations among the United States population, especially people of color and individuals under the age of 30. As a business owner, grocery provider, and community partner. donating #CommunityImmunity is another way we do our part to help America to recover from the public health crisis and return safely to normal.”
Additional details about awards, official rules and eligibility will be announced this coming week. Prizes include five $1 million payouts, totaling $5 million, and 10 free groceries gifts for a year each week for five weeks, for a total of 50 winners. Both Kroger customers and employees are eligible for the giveaway. Registration for the giveaway begins on June 3.
Kroger is the latest to offer incentives to get vaccinated, following similar moves by companies like Budweiser, Sam Adams, Krispy Kreme, Target, Uber, Etc