Kroger launches Accelerator to promote new and local suppliers


Kroger company is known to be the finest grocer in town. They have been working and collaborating with new partners to bring fresh and top-notch quality fresh food to their shoppers. Now, quite recently Kroger has joined hands with the Grocer which identifies fresh food producers who can expand their local and regional offerings across the country.


Furthermore, as consumers turn to digital media, especially social media, to discover new brands and products. The capability of a supermarket to stay on top of the latest trends and stock these items has become even more important. In an effort to appeal to new and upcoming expectations, diversify their offerings and ensure that their stores appeal to local tastes, grocers are creating programs to incubate emerging brands, helping them expand their product range to reach more shoppers on more shelves.

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Now, in this regard and keeping the digital media in mind, Kroger has launched the Go Fresh & Local Provider Accelerator Program, a business incubator for fresh food and related suppliers. The incubator identifies organizations that can expand their local and regional offerings across the country, focusing on vendors of fresh food. Including produce, florists, prepared foods, bakeries, specialty cheeses, dairy, meat, and seafood goods. Incubator finalists will receive product placement on the shelf and business development training from organizations and executives participating in the incubator program. If you want to learn more about this opportunity then you can visit their official website for more information. Or if you want to register yourself then you can apply as well through the official website of Kroger.

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