Kroger pilots’ sales of lottery games at checkout

According to the news, Kroger is testing the sale of lottery tickets on exit through a partnership with Scientific Games Corp. Kentucky Lottery and Blackhawk Network.

Scientific Games, a Las Vegas-based lottery and gaming company said Tuesday that shoppers at Kroger stores in the Lexington, Kentucky. Can now buy scratcher toys alongside groceries in a single transaction in the checkout lanes.

Kroger pilots’ sales of lottery games at checkout

 

Plans call for the long-term initiative, which uses Scientific’s SCiQ InLane technology, to expand Kroger Co.’s stores. In other markets.

Here’s what they said “Consumer data is a critical component to better serving our customers. The SCiQ solution provides us with the data needed to better serve our lottery players,” Jarrod Cummins, Kroger’s director of prepaid services, said in a statement. “Through our partnership with Scientific Games and our long-standing relationship with the Blackhawk network, Kroger is pleased to be the first grocery store partner for U.S. exit lottery sales, and we look forward to expanding this effort to additional states.”

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According to Scientific, SCiQ InLane is the first solution that integrates with retailer’s POS systems to enable the sale of spot lottery games through technology from Blackhawk Network, a California-based Pleasanton that offers prepaid cards / gift cards and payment solutions. For Blackhawk, the partnership will enable the delivery of a more relevant retail sweepstakes experience and open new opportunities for Kentucky Lottery and Kroger to engage consumers.

Richard Gottlieb, Vice President of Lottery and Sports Betting at Blackhawk Network, commented: “Blackhawk is committed to providing more convenience to existing and new consumers buying instant lottery games.” “Partnering with Scientific Games, Kroger, and Kentucky Lottery to support this innovative solution in the aisle is another option that enables our retail partners to drive increased sales and provide greater convenience to their customers.” Kroger is Kentucky Lottery’s largest supermarket partner. Currently, instant games represent the nearly $ 60 billion consumer product category in the United States, with sales at US grocery stores accounting for roughly $ 11 billion, or 18.5%, of all instant gaming retail sales, according to Scientific. Now what is your take on this? Let us know in the comment section below!

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