Kroger one of the finest and largest grocery chain in the America. As we know that Kroger is one of the handpicked retailers in town. They have stated that they are inviting local and regional farmers and producers to apply for a new acceleration program
According to the statement they stated that Kroger Corporation Go Fresh & Local Provider Accelerator. A brand-new partnership program that invites US farmers and producers to apply for the opportunity to work with a retailer. The program, sponsored by Gourmet Foods International, will enable Kroger to discover new suppliers to support the continued expansion of its fresh produce divisions. Including produce, prepared foods, bakery, meat and seafood, dairy products, specialty cheeses and flowers – and its commitment to being Fresh for Everyone.
While, in this regard, they said that May 31, suppliers can apply to join the Go Fresh & Local Provider Accelerator, which will be held in Cincinnati in August. In collaboration with Efficient Collaborative for Collaborative Marketing and RangeMe. The Kroger category management and the new manager team will review applications in multiple rounds, selecting 15 finalists (one of the finalists per region for each category) to attend the event. All finalists will be presented to a panel of judges during a presentation session, with one winner chosen from each region. The award package for the five winners generally includes shelving the product within the Kroger group of companies. Partnerships with Gourmet Foods International recommended; Business development training by Kroger’s marketing and sales leaders as well as PearlRock Partners CEO Brian Kelly. A 30-year veteran consumer products industry expert and former president of Keurig Green Mountain and Coca-Cola Refreshments.
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Here is the official statement “At Kroger, our Fresh for Everyone mission is to consistently offer fresh and innovative food to our customers,” said Dan de la Rosa, Vice President of Kroger Group Fresh Marketing. “We are committed to fostering innovation and investing in local, regional and small businesses that make the best food affordable for everyone. Go Fresh & Local is the first supplier accelerator and an extension of our commitment and we are keen to invite suppliers of every size to participate, providing the potential to grow our business together.” Kroger welcomes farmers and producers to apply to the relevant regional categories with the following regional versus local aggregation criteria which you can check on their official website. What is your take on this? Do you think this is the best opportunity for locals? Let us know what you think in the comment section below!