Kroger publishes the Small Business Resource Guide


According to the recent statements by the grocery retail Kroger. As part of its initiative to reach $ 10 billion in diversified spending by 2030, the Kroger Corporation released the Small Business Resource Guide. Which was developed to help brands and producers create and grow retail partnerships. This free, downloadable resource shares best practices in product development, pricing, supply chain, merchandising, research and setup, networking, and partnership development.


furthermore, through the Kroger Supplier Integration Program, we support, direct, consolidate and grow diversified owned enterprises across our thriving operations. We currently work with more than 1,600 diverse suppliers. Ranging from food and beverages to health and beauty, product distributors and service providers,” said Angel Colón, Kroger’s senior director of corporate diversity and suppliers.” As a member of the Billion Dollar Roundtable, we continue to partner with diverse companies in innovative ways. Including by investing in business incubators and accelerators, expanding relationships with existing partners, hosting and participating in supplier peaks, and through partnerships with leading accreditation agencies. “We believe that our recently published Small Business Resource Guide, which highlights the success of the partnership from companies like Cacique, 4Sisters Rice, TrueChoicePack, and True Shea, will be a useful tool for many companies and will help us as we continue to search for new partners and expand existing relationships.” Colon continued.

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While, the publication of the guide is part of Kroger’s framework: Diversity, Equity, and Inclusion plan, which was introduced last year. The plan features steps developed in collaboration with partners and leaders to accelerate and promote greater change in the workplace and in the communities the organization serves. In 2020, Kroger generated $ 4.1 billion in diversified supplier spending, which is a 21% increase compared to last year, and building on our commitment to reach $ 10 billion in diversified supplier spending by 2030. We remain committed to doing the work for Promotion Rodney McMullen, Chairman and CEO of Kroger Corporation, said the nationally recognized, long-standing supplier inclusion program reflects partnerships with entrepreneurs of color, women and veterans, as well as companies founded by the LGBTQ + community and business operators with intellectual and physical disabilities. “Increasing ethnic, gender, health and wealth equity will lead to real and long-term change and better results in our country. As a grocery store in America, we are honored to play a role in driving this change as an employer, grocery provider and partner in society. ”

Last year, Kroger introduced 107 new diversified suppliers, an increase of 91% compared to 2019. Of these suppliers, five played a leading role in supplying Kroger with personal protective equipment during the height of the COVID-19 public health crisis. Earlier this year, the grocery store hosted the third annual Supplier Inclusion Innovation Summit. Prior to the event, Kroger’s team of suppliers and leadership teams, along with accredited agencies such as the National Minority Supplier Development Board. The National Council for Women’s Business Enterprises, the National LGBT Chamber of Commerce, the National Business Development Board included a veteran, and the American Chamber of Commerce for Asian Countries. Reviewing hundreds of applicants for the event. They invited 25 suppliers to attend. During the event, participants received training from Kroger for promotion, business development, and supplier integration leaders, and had the opportunity to showcase their products. Have you taken part in it? If yes do share your experience? Or if you want further details do let us know in the comment section below!

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