Now, if you haven’t seen or know what exactly is Krojis? Or if you are already a fan of newly launched Ad by Kroger. If yes, and if you are wondering what is all about?
Well, the animated characters were created to bring the much-discussed “Fresh for Everyone” branding campaign to life and to create a buzz for the brand, in an online meme where their inexplicable “low” ads were featured by creative watchers in an ironic context, and shared on social media Social.
While, the Commercials show Krojis in store to shop, click online coupons and dance to the tunes of Flo Rida’s 2008 song “Low.” A spot known as “Get Low” popped up last summer featuring a Kroji mom and her trying daughter; This was recently followed by “Lower Than Low”, in which a heavy Kroji man in sandals descended into the meat section. Introduced as part of the overhaul of Kroger’s brand “Fresh for Everyone” in November 2019, Krojis tells a “blanket story” about its mission for equality. Hornet, a New York production company that works with Kroger advertising agencies, enlisted famous animator and director Cesar Belazer to create their looks. (Pelizer was also behind Kroger’s recently launched character “ChefBot” on Twitter.)
In addition, the idea was to represent ordinary people. “We got a set of distinct Kroger characters that would celebrate diversity in a strong, bold and colorful way,” said Belizer in a case study posted on the Hornet website. “During the pre-production phase, I made several trips to the local supermarket just to keep an eye on the people around me.” Much like viral phenomena, #KrogerAd meme draws from multiple levels of context, including piracy, gaming, and “DIY” culture, and the association that participants make with other memes, including the simultaneous plagiarism of a Grubhub ad that also occurs with the use of dancing cartoon characters that celebrate with food from an application.
In this regard, there’s many series of parody Kroger parody greetings arrived on social media last month shortly after the retailer launched “Lower Than Low” on its own social channels. Most of the memes are titled “Kroger Ad But…” Kroger’s “Lower Than Low” ad, posted on YouTube by the company’s official account on January 5, has garnered nearly 900,000 views – although more views were seen as “opposed” than “approval” at 23,000. To 30,000. Get Low was released in September and has garnered more than 500,000 views. What are your views on it? Let us know in the comment section below!