Kroger’s strategy to win in a post-COVID world, new and digital


According to the news, the grocery chain Kroger revealed its strategy to boost returns to shareholders in 2021 and beyond. The company plans to focus on fresh produce and make online and in-store grocery orders more profitable.


The move comes after Kroger predicted that e-commerce, home cooking and take-out will continue to push sales beyond the pandemic. They are fully working on getting sales double by offering products digitally.

Kroger's strategy to win in a post-COVID world, new and digital

In this regard, they said the “Kroger continues to serve customers with our seamless ecosystem and an ongoing focus on freshness, value and comfort,” said Rodney McMullen, Chairman and CEO of Kroger.

Building on the foundation laid by our Restock Kroger transformation, and leveraging lessons learned from working during the pandemic, our strategy of ‘Pioneering Fresh and Accelerating With Digital’ is designed to transform the backwinds of our field in the near term into long-term competitive advantages.

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Today, Kroger is uniquely positioned due to the strength of our assets and competitive trenches cultivated over several years of disciplined investment and focused execution.

Our strategy to move forward is based on these strengths to drive equity growth, increase profitability via digital, and achieve strong and sustainable overall returns for shareholders. Already delivering on our goals, we look forward to continuing the Kroger position to win in the post-COVID world. ” The three core elements of the Kroger Strategy and Initiative include:

  • Increase sales and engagement by pioneering with fresh foods;
  • Increase profitability by accelerating with digital, which is now an engine of growth, and
  • Expand and deepen competitive moats that will generate customer loyalty and gains in market share – seamless, personalization, new, and our brands.

The Kroger leadership team will identify key growth opportunities that will drive the financial model forward including a clear path to achieving total shareholder return between 8% – 11%, through net profit growth of 3% – 5% and a strong and growing free cash flow to invest in. Growth initiatives and shareholder cash return. Kroger is advancing its value creation model, and during the 2019-2021 period, we expect to significantly exceed our overall shareholder return target,” said Gary Millership, Kroger’s CFO. “The strength of our implementation, combined with our strategic plans to continue pioneering a new digital field, accelerate and develop alternative profit streams will enable us to achieve our 2021 guidelines and achieve profitable growth beyond 2021. What are your views on it? Do you think this will work? What are your expectations? Let us know in the comment section below!

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