L’Oréal Just Introduced its First Digital Makeup Line


L’Oréal’s first-ever digital makeup line has just made our mornings a whole lot easier. For those who can’t seem to get a winged eyeliner right or can’t grasp the techniques to perfect their eyeshadow shades, there are now digital makeup filters, thanks to L’Oréal!


Now you can wake up and just get on that zoom meeting or class without rushing to do your makeup first!

This virtual makeup line works on live videos using AR tech, and enables social media users to try on various makeup looks on Google due, Zoom, Microsoft Teams, Instagram, and Snapchat. Named ‘’Signature Face’’ and developed by L’Oréal’s collaboration with Vice’s creative agency Virtue includes 10 filters that will help you experiment with 10 different looks such as:

Volumizing Capsules that gives your eyelids and lashes 3D specked dots of glitter and pearls, Plum Shot that gives your lips and lids that dazzling glossy look, and Fire match that will give you a complete makeover with its elegant eyeshadow shades, matte lipstick, and light blush to give your cheek a gorgeous tint!

In order to use Signature Faces on Microsoft Teams, Google Hangouts, Zoom, and Google duo, you need to download Snap Camera where every filter from the makeup line is available, once you download Snap Camera on your desktop, you can access the filters and use them on any social media platform you like!

About L’Oréal:

Founded in 1909, the L’Oréal Group has become the largest cosmetics and beauty brand in the world. The beauty/cosmetic brand also operates in over 120 countries over the world.