According to a survey, it is concluded Practically 75% of Americans intend to spend the equivalent or more, with 80% shopping at stores.
According to the survey conducted by NCS solutions, In this year almost 75% of the US customers intend to spend either the same amount or more as the previous year for, especially thanksgiving items. 80% say that is important to celebrate the holiday in spite of the Pandemic
October 2017~2019 among 2024 US adults polled and was concluded that 73% of them were expecting either to increase or equivalent their thanksgiving spending, 15% respondents were planning to spend more than the previous year, while 58% were planning to spend the equivalent amount as the previous year, only 27% expect to spend less.
According to NCSolutions (A New York-based company), has noted that the COVID-19 crisis has a negligible effect on shoppers from purchasing their thanksgiving items from stores. As mentioned, 80% of the respondents said that they are planning to shop that way. 19% would buy through online delivery whereas, 15% were planning to use a curbside pickup. Now customers are ready to opt for different purchasing methods in the poll.
Looking in terms of shopping venue almost 67% of the customers planned to shop the thanksgiving items from grocery stores, 58% responded for Superstores whereas lesser respondents for Warehouse clubs which is 26%. However, Pandemic also doesn’t seem to affect the timing of shopping. Furthermore, 65% are going for Turkey and shopping for turkey at the same time as the previous year, 26% will start shopping earlier whereas, 9% planned to shop later.
Linda Dupree, CEO of NCSolutions stated: “The big takeaway for CPG advertisers is that Thanksgiving isn’t canceled. Holidays are holidays even as the pandemic continues. As we’ve seen during this pandemic around other holidays, spending has increased, since celebrations represent a bit of normalcy and remain important to consumers,”
“Verifiably, our information shows a 7% expansion in family basic food item going through in the weeks before Thanksgiving,” she clarified. “We are at present watching family unit spending on goods to be up 24% contrasted with a similar time a year ago. While the COVID-19 pandemic has been an incredible disruptor for some things, all markers highlight Thanksgiving 2020 being a significant aspect of the texture of the American family.”
The survey further indicates, 83% of consumers surveyed think it’s as important or more important to celebrate Thanksgiving this year. 26% responded it’s “much more” important, 12% responded “somewhat more” important, and 45% said it’s as important to take part in the 2020 holiday as in 2019.
Only 12% of respondents said that they have no plans to celebrate Thanksgiving this year, 25% will move to their relatives to celebrate Thanksgiving whereas 56% are planning to spend Thanksgiving holidays at home and Celebrate. The Remaining 5% at a friend’s home and 2% at any restaurant.
Due to the Pandemic, there is one major impact on society that people prefer their celebration indoors. Due to social distancing, 90% of the consumers planned to stay at home for Celebration while only 10% are planning to move outdoors for their celebration. 61% of people will celebrate with other than household members whereas 39% will celebrate with only household members. 34% of respondents said that they are expecting guests which would be 4 to 6 members while 24% stated that they are expecting only 2 to 3 members from outside. There is only 12% that expects guest more than 10 people.
Comparing with last year’s Thanksgiving 59% of respondents are expecting the same number of guests, 31% are expecting less and only 10% say that they will increase the number of guests.
Based on the results this year it is expected that there will be more shopping but rather smaller gatherings. The Chief Revenue Officer of NCSolutions stated that “The practical impact of these converging factors provides an increased opportunity for advertisers to promote their brands and expand audience targeting efforts to reach American shoppers.”