According to the news, the Kroger is collaborating with another brand. They said that ONQ has been a great partner, helping us re-imagine consumer Red Meyer, a division of Kroger Co. After a successful pilot, he updates the home electronics departments.
While the supermarket chain is expanding its partnership with the manufacturer of custom retail displays, OnQ. After a successful pilot deployment in Fred Meyer’s “Store of the Future” in Happy Valley, Oregon, OnQ has upgraded its home electronics divisions at eleven other Fred Meyer stores across the Pacific Northwest, with plans to upgrade six more by the end of 2021.
The electronics division to provide a shopping experience that our customers have responded very positively to,” said Kathryn Mossich, director of electronics at Kroger. “We have seen a significant increase in sales in these redesigned stores and are keen to roll out this new format in additional locations to replicate the shopping experience on a larger scale throughout the Fred Meyer family of stores.”
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The completely redesign of the home electronics division afforded OnQ the opportunity to take a holistic approach, successfully unifying the look and feel of the entire division. Implementing a consistent design aesthetic throughout was crucial, as was the incorporation of the flexibility to easily adjust and reconfigure displays as needed. This approach ensures a unified look today, while leaving the door open for future updates with minimal disruption.
Furthermore, the newly redesigned Home Electronics division offers a mix of free-standing tables, built-in displays and end covers that create an attractive, easy-to-navigate space for customers and compare products side by side. Significant signage, fixtures, and pleasing LED lighting combine to create the balance and design consistency typically found only at high-end specialty retailers.
Fred Meyer is seeing sales up nearly 92% in the home electronics departments compared to stores that haven’t yet switched to the new store design. Fred Meyer has a long track record of always looking for ways to improve the customer experience in-store, and we’re grateful that they entrusted OnQ with redesigning home electronics,” said Paul Chaboys, CEO of OnQ. “Together we have agreed on a vision for the home electronics division, and our partners at Fred Meyer have faithfully committed to that vision and enable us to create what we believe is the new standard for in-store shopping experiences.” Now, what is your take on this? Have this seen the department at Kroger? let us know your thoughts in the comment section below!