As we all know that Kroger is expanding the Simple Truth Recycling program to include all of its proprietary brands. Which including Private Selection, Kroger Brand, Comforts, around and more. Our Kroger recycling program was developed in partnership with TerraCycle, and is the first program of its kind, according to the company.
Now according to the news, Kroger Trademark Recycling Program encourages customers to mail in flexible plastic packaging of our brands, including potato chips, snack bags, shredded cheese bags, frozen food bags, pouches, meat and cheese bags, cereal and bean bags, as well as flexible plastic pet food packaging. The list of eligible products can be found at Kroger.com
Kroger continues to offer new and innovative product packaging recycling solutions as part of our bold Zero Hunger program |” said Stuart Aitken, Kroger’s chief merchant and marketing officer, seeing Zero Waste. Our Kroger brand recycling program provides customers an easy way to enjoy their favorite foods And support for recycling in flexible plastic packaging. Our industry-leading program reinforces Kroger’s commitment to more sustainable packaging and complements other efforts to help build a stronger recycling infrastructure in the United States. ”
What’s new? Well, Kroger requires customers to collect flexible plastic packaging (sacks, bags, liners, and wrappers) in a box until it is full and print a free label to ship the box to TerraFresh for recycling. Customers earn points for every pound of eligible packaging sent and can redeem the points as donations to participating charities.
Here’s what they have to say! “Our customers’ response to the Simple Truth Recycling Program is testament to its true impact and growing consumer demand for more responsible packaging and easy recycling options,” said Ben Millillo, Senior Brand Manager. “With our Kroger Brands Recycling Program, we remain committed to doing our part and helping customers reduce their environmental footprint in simple, rewarding ways.” What are your thoughts on this? Let us know in the comment section below!