While Most Ohio Businesses Struggled During COVID, Kroger Sees a Boom in Sales | KE News


Columbus resident Michael Ball used to buy food online. But when the pandemic first surfaced in March, it became a full-time job.


“We are still doing it here after a year,” said 41-year-old Paul. “Other than the things I ordered online, I didn’t enter Kroger or Target.”

While Most Ohio Businesses Struggled During COVID, A Few Saw Profits Boom

Powell missed the opportunity to go to the grocery store, but he won’t be back anytime soon.

“I think we will continue to do that at this point until we get the vaccination, and hopefully that number will drop further,” said Paul.

While many Ohio businesses have suffered losses or even closed their doors as a result of the pandemic and related shutdowns, the others are in good shape. Over a long period of time as consumer habits changed, supermarkets such as Kroger and companies producing health products boomed.

Cincinnati’s Kroger continues to make business decisions in response to customers like Paull: Last year, he hired 7,000 employees, nearly half of whom were hired to work at the online grocery store Kroger Pickup.

Amy McCormick, director of corporate affairs, said that despite switching to online shopping due to the pandemic, the company had achieved 92% revenue growth in the first quarter of 2020, despite being like Kroger’s stores they never owned closed due to the Ohio public. Healthy orders.

People have also changed the products they have bought.

“The customers start cooking at home, and then they cook at home,” said McCormick. “We see customers choosing comfort foods other than healthy foods. These foods are frozen meals and biscuits that have been tried and loved. Food.”

As the pandemic developed, most Kroger customers began shopping online and in brick-and-mortar stores, which McCormick said was an increase in sales.

“When customers interact with us in brick-and-mortar stores and digital channels, they visit us on average often,” said McCormick. Moreover, they spend on average twice as much as people who only shop in the store with us.

Kroger plans to continue to invest heavily in its digital services. The company released its fourth quarter financial report last week: digital sales were up 118% compared to the previous quarter.

Small grocery stores like Weiland’s Market in Clintonville do not offer in-house online pick-up or delivery services. But Jennifer Williams (Jennifer Williams), the store’s owner, said that when the pandemic started, her sales were still increasing dramatically.

“Literally, it’s like Christmas week,” Williams recalls. “It only took a few months.”

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Williams cut daily work hours to improve employee mental health, but sales are still rising. It opened an hour later and closed an hour before the pandemic.

“Frankly, everything is mysterious in everything that happened at the time,” Williams said. “It’s just a mystery.” “We are all overworked because things may have grown 100% and people come to buy wine, meat, wine and beer.”

Grocery isn’t the only industry that wants its business to keep growing. Despite the loss of direct sales to restaurants, bars and indoor stadiums, Grandview’s Glenn Avenue Soap Company nearly doubled its sales last year.

“My business is wholesaling through the Whole Foods Market, the Downtown Hills Market or the Bexley Natural Market,” said Phil Metzler, co-founder of Glenn Avenue Soap Company. Our network sales are up.

Its largest customer is the Grand Columbus Convention Center, which uses its soap in 365 sinks year-round.

“Normally they buy about 30 or 40 liters of soap every month. Well, at the beginning of March, just before the Arnold Sports Festival, we gave them a whole plate of 140 liters of soap, which is expected in thousands. Tens of thousands,” Metzler explained. . People are coming into town. “” Cancel that after five days. ”

Since the convention center was not placing an order, Metzler smiled and noted.

Metzler said Glenn Avenue Soap has developed a hand sanitizer in partnership with a local brewery and will sell approximately 3,000 bottles by 2020.

“We are very grateful,” said Metzler. “A lot of people said to us,” Hey, I’m interested in buying local produce. “I intend to support the merchants and artisans in the community.”

Despite all the success online, as more people get the vaccination, Metzler hopes to return to normal shopping. It plans to reopen its physical location on Friday, March 12.

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