Whole Foods Market Reveals Top 10 Food Trends for 2021


Whole Foods Market, known for its variety in natural and organic foods forecasts changing trends each year, based on years of experience in product sourcing, studying of consumer behavior, preferences and being on the frontlines with emerging and existing brands have forecasted the upcoming food trends in 2021 with the help of its Trend Council of more than 50 Whole Foods Market team members.


The exposition published by the company this year exhibits the influence of the covid-19 virus on the food industry and the impacts on eating habits. Sonya Gafsi Oblisk, Chief Marketing Officer at Whole Foods Market commented:

“There have been radical shifts in consumer habits in 2020. For example, shoppers have found new passions for cooking, they’ve purchased more items related to health and wellness, and more are eating breakfast at home every day compared to pre-COVID. Food trends are a sign of the times, and our 2021 trends are no exception.”

The Top 10 Emerging Food Trends in 2021 by Whole Foods Market:

‘’Well being is served’’

If one thing the covid-19 pandemic has taught us, it’s that health matters and so does what we choose to consume in terms of food. As more people want to consume fresh, healthy food to keep the immune system strong and going, Whole Foods expects more people to prefer probiotics, broths, and, sauerkrauts. Supplies too are incorporating ingredients such as vitamin c and mushrooms to meet demand and help people stay healthy.

‘’Epic Breakfast Everyday’’

More people working from home resulted in fewer trips to coffee shops and cafes to grab a coffee with a bagel and rush to work. The supermarket says quarantine has increased the attention towards breakfast meals and predicts people shall expect they would soon be eating a variety of different foods such as pancakes, sous vide egg bites and, eggs made from mung beans.

‘’ Basics on Fire’’

With more people spending time in the kitchen and fixing meals for themselves while restaurants were closed, home chefs with their experiments with spices, sauces and, pasta just made staple food delicious as new again! Whole Foods Market wants you to be ‘’ready’’ to have loads of palm pasta, applewood-smoked salt and, meaty vegan soup!

‘’Coffee Beyond The Mug’’

Soon enough you won’t be having your go-to coffee, at least not without some changes to it. Coffee-flavored bars and granolas, smoothie boosters, and booze and coffee yogurt will be the new trend!

‘’ Baby Food, All Grown Up’’

Lockdowns with children and parents at home for months did bear some fruit! Thanks to some culinary innovation, parents can expect to have a variety of healthy and yummy ingredients to choose from. For instance, on-the-go squeeze pouches full of rhubarb, rosemary, purple carrots, and, omega-3-rich flaxseeds.

‘’Upcycled Foods’’

The rise in demands for upcycled foods and packaged goods will also prove to be beneficial for the environment reducing food waste.

‘’Oil change’’

You won’t be stocking up your kitchen cabinet with Olive Oil. Instead, you will be trying out walnut and pumpkin seed oils! Thanks to the home chefs and their quest for different flavors and tastes.

‘’Boozed-up Booch’’

The supermarket has forecasted Hard Kombucha to be your favorite drink in 2021. It’s gluten-free and also contains probiotics!

‘’The Mighty Chickpea’’

Chickpea may just be about to become your favorite legume. Rich in fiber and, protein, you will be eating chickpea tofu, chickpea flour, and even chickpea cereal a whole a lot!

‘’Fruit and Veggie Jerky’’

Fruits and Veggies will now be eaten differently but a lot more deliciously. Whole Food Market says suppliers are spicing things up with finishes of chili, salt, ginger and, cacao drizzle to give people a new and different way to enjoy vegetables and fruit dishes.

Whole Foods Market is the largest American chain of supermarkets which specializes in natural and organic foods.

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